Kavak rebuilt its entire company around AI. Now 96% of customer interactions are handled by AI agents.
- Most companies ask how to add AI to their organization. This one asked what the company should look like if built from scratch today.
- Agents handle 96% of customer interactions and 95% of transactions, with 100,000 to 200,000 agents spun up daily.
- A profitable, two-year-old architecture was scrapped and rebuilt because of a single new model release.
No tinkering at the edges—rebuild the org structure itself
Most companies adopt AI the same way: the org chart stays frozen, everyone gets a ChatGPT or Claude account, and they wait for productivity to magically appear.
The usual outcome: no real efficiency gains, customers still face the same problems, nothing changes. It's easy to see why. Processes, interfaces, and KPIs were all designed for human execution. Drop a new tool in, and it can only help with the occasional task in the margins.
Kavak asked a different question: If it's 2035, and AI is as powerful as it's going to be, what would this company look like if we started from zero?
Following that logic, the resulting company bore almost no resemblance to the one they'd already built. Different processes, different team structures, a completely different customer journey from first click to final payment. So they made an uncommon decision—rather than incrementally changing the existing company, they rebuilt it to match that vision.
How do we add AI to our existing org?
→ Keep the structure, hand out tools, wait
What would this company look like if built from scratch today?
→ Rebuild the current company to match that vision
Quick context: who is Kavak?
Kavak is Latin America's largest used-car platform. Founded in 2016, it was Mexico's first unicorn, surpassing a $1.15 billion valuation in October 2020 and peaking at $8.7 billion in 2021, making it briefly the most valuable startup in the region. It operates in Mexico, Argentina, Brazil, Chile, Colombia, Peru, Turkey, and the UAE.
But Kavak isn't just a car-listing website. Because Latin America lacked ready-made infrastructure, it built its own financing, logistics, and vehicle history databases, similar to Carfax in the US. It's a vertically integrated company. This matters later: because they own the data and the entire chain, they can do things most competitors can't.
Six takeaways and five stealable frameworks
Before diving deeper, here are the most valuable insights from this episode. Six takeaways:
Five frameworks you can copy verbatim
Details below. The ordering matters: the first few points are about building the foundation, the later ones about what happens when you apply that foundation to business and org structure.
Three foundational decisions: rewriting APIs, setting superhuman standards, changing KPIs
Everything stems from three decisions. None are about tech stack choices; they all answer the same question: What are we trying to become?
1. Redesign the company, don't just hand out tools
On an engineering level, this means rewriting most APIs and systems so agents can use them to get things done. It was a necessary step because interfaces people can tolerate are often unusable for agents. A workflow that requires a person to guess, click around, and copy-paste between three systems simply can't be executed by an agent. If they hadn't changed the interfaces, agents would've been stuck on the sidelines.
The next step was building the data and feedback loops needed to train these agents. How? By releasing them to face real customers, gathering data, getting eval results, and then training.
2. Bet on building superhuman agents.
"Superhuman" has a concrete definition here: on the dimensions that matter—conversion rate, customer lifetime value, customer experience—the agent must outperform the best human the company has ever hired. And it needs to be pointed at the hardest problems, not the easy scraps.
3. Shift from a transactional company to a relationship company.
Kavak used to be a transactional business, measured by cars bought, cars sold, and brake pads procured. Now it's a relationship company. There are 10 million customers in its database, most with an individual agent whose goal is to maximize that customer's lifetime value.
This shift works for Kavak because of two simple calculations. First, the money: they sell high-ticket items like cars and large personal loans. Activating just 1% of those 10 million people correctly is worth hundreds of millions of dollars. Second, the nature of the industry: buying a used car requires trust before a customer will spend. And trust is built by actually knowing the customer and managing the relationship long-term—which is precisely what these agents are good at.