Kavak rebuilt its entire company around AI. Now 96% of customer interactions are handled by AI agents.

Kavak didn't bolt AI onto its existing business. It asked what the company would look like if built from scratch today, then tore down its profitable operation to rebuild it that way.
By a16z 播客08-12 · 15 min read⚑ Tutorial / how-to
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Deep Dive · Xiaohu's Take
The 60-Second Version
  • Most companies ask how to add AI to their organization. This one asked what the company should look like if built from scratch today.
  • Agents handle 96% of customer interactions and 95% of transactions, with 100,000 to 200,000 agents spun up daily.
  • A profitable, two-year-old architecture was scrapped and rebuilt because of a single new model release.
⚑ Content is from a16z's own podcast; the interviewee is Alejandro Maza, Kavak's Chief Product & AI Officer. One relationship to note upfront: a16z led Kavak's $300 million funding round in February 2026, and the show's disclaimer says its affiliates may hold investments in the companies discussed. All performance figures below are company-reported and have not been independently verified.
The Starting Point

No tinkering at the edges—rebuild the org structure itself

Most companies adopt AI the same way: the org chart stays frozen, everyone gets a ChatGPT or Claude account, and they wait for productivity to magically appear.

The usual outcome: no real efficiency gains, customers still face the same problems, nothing changes. It's easy to see why. Processes, interfaces, and KPIs were all designed for human execution. Drop a new tool in, and it can only help with the occasional task in the margins.

Kavak asked a different question: If it's 2035, and AI is as powerful as it's going to be, what would this company look like if we started from zero?

Following that logic, the resulting company bore almost no resemblance to the one they'd already built. Different processes, different team structures, a completely different customer journey from first click to final payment. So they made an uncommon decision—rather than incrementally changing the existing company, they rebuilt it to match that vision.

The Standard Question

How do we add AI to our existing org?

→ Keep the structure, hand out tools, wait

Kavak's Question

What would this company look like if built from scratch today?

→ Rebuild the current company to match that vision

Quick context: who is Kavak?

Kavak is Latin America's largest used-car platform. Founded in 2016, it was Mexico's first unicorn, surpassing a $1.15 billion valuation in October 2020 and peaking at $8.7 billion in 2021, making it briefly the most valuable startup in the region. It operates in Mexico, Argentina, Brazil, Chile, Colombia, Peru, Turkey, and the UAE.

But Kavak isn't just a car-listing website. Because Latin America lacked ready-made infrastructure, it built its own financing, logistics, and vehicle history databases, similar to Carfax in the US. It's a vertically integrated company. This matters later: because they own the data and the entire chain, they can do things most competitors can't.

96%
Customer interactions handled by agents, with no human in between
95%
Transactions fully completed by agents (though a human still hands you the keys at pickup)
100K–200K
Agents launched daily, each with its own virtual machine
Full video of this interview, 36.5 minutes. Source: a16z's official channel.
The big picture

Six takeaways and five stealable frameworks

Before diving deeper, here are the most valuable insights from this episode. Six takeaways:

1
Don't hand out tools—rebuild the entire company around agents. This includes rewriting most APIs and systems so agents can actually use them.
2
The architecture assigns one agent per customer, not one agent per task. Each agent has its own VM, memory, and long-term goal, with 100,000 to 200,000 launched daily.
3
A profitable, two-year-old architecture was scrapped because of a new model release. The reasoning: the orchestration layer was capping what a sufficiently smart model could do.
4
They invest as much in evals as they do in building agents. Engineer time, tokens, and money are split roughly 50/50.
5
The AI sales team converts at 2.1x the rate of the human team; an AI acting as a city's CEO increased monthly profit by 50% in the first month.
6
Six-week training for everyone, from executives to mechanics. The final project is getting a current state-of-the-art agent deployed to production.

Five frameworks you can copy verbatim

Eval vs. Dev resource ratio The three-metric eval rubric The three-tier token framework The four-part long-running agent setup The two prerequisites for org transformation

Details below. The ordering matters: the first few points are about building the foundation, the later ones about what happens when you apply that foundation to business and org structure.

The Core Decisions

Three foundational decisions: rewriting APIs, setting superhuman standards, changing KPIs

Everything stems from three decisions. None are about tech stack choices; they all answer the same question: What are we trying to become?

1. Redesign the company, don't just hand out tools

On an engineering level, this means rewriting most APIs and systems so agents can use them to get things done. It was a necessary step because interfaces people can tolerate are often unusable for agents. A workflow that requires a person to guess, click around, and copy-paste between three systems simply can't be executed by an agent. If they hadn't changed the interfaces, agents would've been stuck on the sidelines.

The next step was building the data and feedback loops needed to train these agents. How? By releasing them to face real customers, gathering data, getting eval results, and then training.

2. Bet on building superhuman agents.

"Superhuman" has a concrete definition here: on the dimensions that matter—conversion rate, customer lifetime value, customer experience—the agent must outperform the best human the company has ever hired. And it needs to be pointed at the hardest problems, not the easy scraps.

3. Shift from a transactional company to a relationship company.

Kavak used to be a transactional business, measured by cars bought, cars sold, and brake pads procured. Now it's a relationship company. There are 10 million customers in its database, most with an individual agent whose goal is to maximize that customer's lifetime value.

This shift works for Kavak because of two simple calculations. First, the money: they sell high-ticket items like cars and large personal loans. Activating just 1% of those 10 million people correctly is worth hundreds of millions of dollars. Second, the nature of the industry: buying a used car requires trust before a customer will spend. And trust is built by actually knowing the customer and managing the relationship long-term—which is precisely what these agents are good at.

What Was ReplacedWhat It Became
Giving out AI accounts without changing the structureA new tool making marginal contributionsRewriting APIs and systems so agents can do the job
Letting AI handle low-risk, marginal tasksStarting with easy, low-stakes experimentsPointing AI at the hardest problems, with a standard of beating the best human
Measuring cars bought and soldThe relationship ends when the deal closes10 million customers, each with an agent, measured by lifetime value
The architecture

One agent per customer, each with its own virtual machine

Members-only · Full interview with bilingual subtitles

The full 36-minute 31-second interview, with bilingual subtitles. Chinese is our translation; English is the original transcript. The source video is copyright a16z. Watch the official version here.

This is the most technically dense and unconventional part of the whole piece. While most teams are building "multi-agent systems" with various specialist agents, Kavak is betting on a different path: long-running agents with hard goals.

When a customer engages, the system spins up a dedicated agent for that customer, each with its own virtual machine. This agent remembers the customer's entire history with Kavak—what they viewed on the website, a phone call they made two years ago—everything is in its memory. It sets its own strategy, defines a long-term goal, and then figures out how to keep that customer happy and, at the right moment, sell them the company's various products.

A single customer Dedicated Virtual Machine Memory Full history Long-term Goal Maximize LTV Tool Access All company APIs Evals Performance scored Same template 100K–200K daily Some work 3 minutes, some 8 hours Some work 3 days, then sleep & reawaken Granularity: customer vs. task. This whole architecture starts from here.
Agents are bound to the customer, not the task. Illustrated by us based on the interview.
Think of it this way:

It's like giving every customer a dedicated account manager. A random agent from a pool can't remember what you said last time; an account manager remembers that phone call from two years ago. The difference? Where the memory and goals are anchored.

The pivot

Why they scrapped a profitable, two-year-old architecture

But this wasn't the architecture they started with.

By December 2025, Kavak had tens of thousands of agents running business on a "multi-agent system plus graph plus orchestration layer" architecture. A scheduler would break complex tasks into steps, dictating the order of operations and which model to call when. And it worked: it brought profitability and growth.

Then Opus 4.5 came out. Their assessment: the paradigm was no longer valid.

The logic is a causal chain: an orchestration layer only makes sense if the individual model isn't smart enough and needs someone to plan for it. Once model intelligence reaches a certain level, the graph, the multi-agent grid, and the harness transform from scaffolding into a ceiling. The model knows a better way, but it's forced to follow your pre-scripted steps.

Think of it this way:

Like a step-by-step manual for a new hire. A manual is great—it helps them be fast and accurate. But once they become an expert, the manual becomes a limitation. They know a better way, but the process only allows them to follow the manual.

So they discarded the profitable, two-year-old system entirely and replaced it with the new model: one VM + one agent + memory + evals + CLI access to all company tools and APIs + a long-term goal. The benefit of this architecture is that it absorbs every new monthly model release: the stronger the model, the stronger the system. The old architecture had the opposite dynamic: the stronger the model, the more it got held back.

Before December 2025

Tens of thousands of Agents + Graph + Orchestration Layer.
Humans plan every step for the model.

Result: Profitable and scalable.

After Opus 4.5

One agent + One VM + One long-term goal.
The model decides how to proceed.

The bet: next month's model makes it even stronger.

This assessment currently only has Kavak's word for it—no third party has replicated it. The memorable part isn't "everyone should tear down their orchestration layer," but the causal chain itself: when is an orchestration layer scaffolding, and when does it become a ceiling?
Discipline

Evals Are as Important as Development

This aggressive approach only works because of evals. To drive fast, you need reliable brakes. You can floor the accelerator because you trust the brakes.

Many companies get this backwards. Because they lack good brakes, they drive slowly. Kavak flips it: how fast we can go depends on the quality of our evals.

Effort on Building Agents
100%
Effort on Evals
≈100%
Most Companies' Evals
Afterthought

Here's a rule you can copy directly: spend roughly the same amount of engineer time, tokens, and money on evals as you do on building the agents themselves. This is far more actionable than vague advice like "take evals seriously," because it's a budget ratio.

What to measure? Only these three things.

Business outcomes always come first. Is the customer happy? Did they buy a car, get a loan, or sell us their old one? The first check is simple: Did they convert?

Most companies fall apart here, measuring surface-level metrics like call volume or duration. Those have some information, but they don't solve the problem. You only need to ask three questions:

QuestionWhat it's checking
Did this customer convert?Did the agent do its job?
Did it deliver real value?Was the conversion just pushy selling?
Will they come back?Was the relationship damaged?

Once these three evals are in place, the rest is just optimizing the agent architecture, adding skills, and scaling to millions of customers.

The Results

AI Sales Outperform the Human Team

Kavak never built a customer support agent. The first agent they put in front of customers was the sales agent—the hardest and most valuable role in the company.

Why selling a car in Latin America is so hard

A customer has to pick from around 20,000 cars, go through financing, get insurance and extended warranty, and often sell their old car back, which means it needs to be appraised. This is what Kavak looked like in 2020 and 2021: you had to be good at 15 different things, so they had 15 teams of 15 specialists. The customer would start with a financing expert, then a car-selection advisor, then a trade-in specialist, then an insurance expert—they had to assemble a solution across all these people just to buy a single car.

Kavak's approach had two steps: first, they trained agents to beat the specialist in each domain, then they merged them into a "super specialist"—one agent that understands insurance, financing, car selection, and appraisal—and put it in front of the customer.

2.1x
AI sales conversion rate vs. human team, starting at a 50% advantage
3x
Improvement in NPS and customer satisfaction
3 min
Time for auto loan approval. Often takes 2+ months in emerging markets like Mexico
These figures are all company-reported, and none specify the baseline, time window, or comparison methodology (e.g., same-period/same-city control group vs. before-and-after comparison).

Why agents sell better

According to the interview, there are five reasons: they're experts, they have infinite patience, they know the customer's entire history, they can play the long game, and they never get tired. But the sixth reason is the most interesting:

When one agent makes a mistake, the other 200,000 agents learn from it the next day. That's structurally impossible for a human sales team—training happens session by session, and knowledge transfers person by person, degrading along the way.

There's another capability worth noting, stemming from their vertical integration: when a customer can't make their car loan payments, they can trade their car in for a cheaper one. This lowers their monthly payment and prevents financial ruin. Traditional auto lenders can't offer this—they don't have the cars, so they can only send collection agents.

The Experiment

The "AI CEO" Experiment

Going further up: Can AI handle management roles, even the CEO position? Their take: "Probably yes. At this rate of improvement, definitely by 2035." So they decided to test it now.

Their approach: designate a city in Mexico—Cuernavaca—and put an agent into the same harness to act as its CEO. It started learning, making decisions, and evaluating its own performance.

As of the recording, this experiment had only been running six weeks. The first month's goal was to double the city's profit. They didn't hit that, but they hit 1.5x—a 50% profit increase.

These three qualifiers need to be attached to that number: Six weeks, one city, one month. It's a small sample, a short time frame, and there's no control group.

What it actually does

This agent acts like a Fields Medal-level genius: it goes through every number and every customer, makes predictions, and then micromanages every daily execution needed to make its plan a reality.

It's that concrete—it will directly message frontline workers in Cuernavaca about their daily plan and then ask them to send voice notes back with progress updates.

The result: several metrics improved simultaneously. Customer satisfaction went up, inventory quality improved, turnover sped up, and financial penetration increased.

People assumed the CEO was the last job AI would take. Turns out, that's not the case.

The Self-Improving Company | Kavak's AI Playbook · a16z
The Physical World

How Mechanics Use Their AI Sidekick

But some jobs are still done by humans. The roles they're still hiring and training for are those tied to the physical world, with mechanics being the prime example. This work requires a high degree of manual dexterity and sensory judgment, making it very difficult to replace.

So here, the agent is a sidekick, using the same harness. They named it El Mike (phonetic). It tells the technician how to inspect a car, offers tips, and demonstrates the process.

Their own analogy

Like the rat in Ratatouille who's actually a great chef: it doesn't replace the cook; it sits on the cook's head and cooks with them. The hands are human; the judgment is shared.

The results: significantly improved inspection quality, faster inspections, faster repairs, and lower costs. And most importantly, the cars being delivered are of higher quality, which gave customer satisfaction another boost.

So these roles are still being hired for and trained, but AI acts as an amplifier.

The People

Company-Wide AI Training: From Executives to Mechanics

Where do they find people who fit this system? They train them themselves.

Kavak has an internal training program called Jedi Academy, for everyone from the CEO to AI engineers to mechanics. The curriculum is designed and taught by Maza himself and has to be constantly updated. You can't just send people to Stanford for this—it's entirely new.

Graduation requires shipping something real: after six weeks, students must deploy a state-of-the-art agent to production. Mechanics, finance staff, engineers—everyone does it.

Not everyone becomes an AI engineer (though some do), but they all learn how to work with this new technology.

The message to employees is simple: there's no turning back. The company is going in this direction, and they've been clear about what that means for the engineering, finance, and product teams. You can choose to learn, gain the skills to work in this new reality, or you can leave. The result is a stronger culture, with employees genuinely excited about the direction.

The org structure has changed, too

Kavak is now a very flat, very senior, very empowered team. Looking at a team, you'll see engineering, AI, and operations all mixed together. These teams are either building agents, working for agents, or facing customers in the physical world.

Collaboration

When Agents Hit a Wall, Humans Catch Them

This flips the reporting structure between humans and agents. It's easy to misread this part.

First, let's look at the common approach. "Human in the loop" in most large-scale agent systems usually means: when an agent hits a wall, they escalate the case or customer to level-2 human support, and then forget about it.

Here's the problem: The loop is never closed. A human might solve this particular ticket, but the system gets no data from it. The next time the agent hits the same wall, it hits it again.

Common Approach Agent Hits wall L2 Support Case closed, but no data comes back Same wall next time, same crash Kavak's Approach Agent Calls API for help A Human Catches The solution flows back, becoming training data On an org chart, it looks like this: A human team has an agent assigned, but the agent is directing the work
The difference isn't about hierarchy, it's about whether the loop is closed. Illustrated by us based on the interview.

Kavak reversed the direction: the agent focused on a specific customer has access to all the APIs and skills (built for it by humans and other agents). When it hits a wall or needs to cancel something, it calls an API saying "I need help," and the entity that catches it is a human—not another agent, not a piece of software.

On an org chart, it looks like this: a human team is assigned an agent, but the agent is the one giving orders. This arrangement solves a specific engineering problem: if the loop never closes, you never get the data you need to improve the agent.

The Math

A Three-Tier Framework for Evaluating Token ROI

So, how do you decide if this investment is worth it? He offered a framework for self-assessment, answering the question, "I'm spending hundreds of millions of dollars a year on tokens—what am I actually getting for it?"

TierWhere it's spentIs the ROI calculable?
Tier 3 (Most Valuable)Agents executing the core work of the businessROI per token can be calculated directly
Tier 2Engineers being more productive in the codebaseCan only be estimated indirectly; ship it if it can be quantified
Tier 1 (Most companies are here)Employees using Claude Code, ChatGPT, and Copilot on their ownUnknown

Kavak is currently at Tier 3, which is why they can keep scaling up: knowing the ROI of each token turns expansion into a data-driven decision, not a gamble. When you know the return on each token, scaling is justified, not a leap of faith.

I spend more on tokens today than I do on knowledge workers.

The Self-Improving Company | Kavak's AI Playbook · a16z

The conclusion: it comes down to having a clear vision and a way to measure whether every token you spend is moving you toward it—then iterating relentlessly. Adoption rates alone mean nothing.

Two prerequisites for companies that want to follow suit

First, it must be top-down. Just pushing for "adoption" won't get you anywhere. Expecting employees to spontaneously decide what to build and create something genuinely useful for the company—that kind of taste and strategy doesn't emerge from the bottom up. Leadership has to use it themselves and have a crystal-clear plan: define what the company should look like in three to five years, then build toward it, directing the team vertically toward that goal.

One common practice is explicitly excluded: "Let's have a hackathon, get people to submit use cases, and sponsor a few." That doesn't work. His analogy: an army where every soldier decides their own strategy and tactics on the battlefield would lose any war.

Second, measure what actually matters. That's the eval system described earlier, plus this token tier system.

The Thesis

The Organization Itself Should Be the Self-Improving Entity

If you connect all these practices, you get one flipped narrative.

Everyone talks about recursive self-improvement (RSI) in terms of a model making itself smarter. This thesis changes the subject:

For the last 4,000 years, economic value has been delivered by organizations, not by individuals. So the entity that should be in the self-improvement loop is the organization that can deliver more economic value.

If this loop works—truly self-improving, and able to continuously absorb new, more powerful models that arrive every few days—then the exponential isn't just in intelligence, it's in the value this specific company can create.

Why the opportunity is with new companies, not incumbents

Here, he brings up Joseph Schumpeter's creative destruction: innovation hits the economy when old companies stay the same, while new entrants armed with new technologies displace them. Expecting existing companies to fully adopt new tech is historically rare. In the short term, this destroys value; in the long term, it's better for everyone, as these more efficient new companies provide better products and services.

Why this time is no different: because deep AI adoption is really hard. A CEO of a large, especially public, company who stands up and says, "I'm betting everything on AI, I'm going to tear down everything built over the last 40 years and rebuild as an AI-native company"—how many people would do that? So while they "adopt" AI at the margins, new companies can grow from day one with AI strengths as their foundation.

It happened with electricity, too

Kavak often cites the electricity revolution. The technology needed for Ford's assembly line was developed in 1879 and 1881. Edison had already started commercial power generation and built highly efficient dynamos. In other words, Ford's factory could have been built 40 years earlier. The tech was all there.

But the initial adoption of electricity followed a different path: companies kept their existing four-story, line-shaft-and-belt-driven factories and merely replaced the coal engine with an electric motor. It was a solid improvement—about a 6% efficiency gain.

The real play was to tear down that factory and rebuild it on a flat greenfield site—not in downtown New York, but in Connecticut or New Jersey. Design the entire factory around small electric motors and electricity from the ground up. That's how you get a 3x productivity increase, and that's what underpinned 20th-century America.

Replacing the motor only
~6%
Redesigning the factory for electricity
~3x
These figures are the numbers he cited in the interview, not necessarily established economic history facts we've verified. The power of the analogy lies in the time lag: it took decades between the technology being ready and someone redesigning the factory.

The computer era saw the same pattern, and it's happening again today: people want to adopt it, but they don't want to redesign the entire company, so they just adopt it shallowly. The result is a 6% or 10% improvement, not a 10x one. In other words, the innovator's dilemma is playing out again, just at an industry-wide scale.

His final message to founders: For the first time ever, anyone can access the world's most powerful tools and intelligence for practically free, or for $20 a month. So go build something. But build it deeply. You don't even need to assume exponential growth—just assume AI keeps improving at a linear rate, and build for that future.

✅ Self-Check: Which Tier is Your Company At?
Stealable frameworks from this piece: the 1:1 eval/dev resource ratio, the three-metric eval system, the token-tier self-check, the four-part long-running agent setup (VM + memory + company-wide tool access + long-term goal), the two prerequisites for org transformation, and the "agent asks, human catches, solution flows back" closed-loop model.
Source
The Self-Improving Company | Kavak's AI PlaybookThe a16z Show, hosted by Angela Strange & Gabriel Vasquez, with guest Alejandro Maza (Chief Product & AI Officer, Kavak)·Podcast·Video·2026-08-10
Notes from us
All performance metrics are Kavak's own claims, not independently verified. a16z led the company's $300M round in February 2026, as disclosed at the top. Kavak's founding year, valuation history, operating countries, and Alejandro Maza's role were fact-checked by us (Wikipedia, Bloomberg, public profiles) and don't come from this interview. This article is based on a machine transcription of the audio, which wasn't manually proofread sentence-by-sentence; therefore, only passages with clear semantics are cited. Three points from the interview were excluded due to ambiguity: the number of technicians (the speaker corrected themselves; unclear if it was city-wide or country-wide), the number of companies the early venture served (sentence ambiguous), and the spelling of the mechanic AI sidekick's name (handled phonetically as "El Mike"). The '6%' and '3x' figures in the electricity/Ford example were cited by the speaker and haven't been independently verified as economic history. All diagrams are our original illustrations based on the interview.
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