2000 字提示词,只改品牌名,直出炸裂商业海报

2000 字的提示词只改品牌名就能直出商业海报,因为画之前先做了五个判断、叠了五层结构。

作者:@AmirMushich04-07 · 8 分钟⚑ 方法教程
商业视觉实战 · 实操库
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  • Nike 和 Spotify 两张图,一张像布鲁克林墙上的小麦粉海报,一张像真实的家庭工作室——都不像广告,这是刻意的。
  • 你写的提示词出来都是同一张图,是因为跳过了判断直接进了描述。
  • 画之前先做五个判断:主体是谁、在什么场景、用什么媒介质感、logo 怎么参与画面、文字承担什么角色。
  • 五层叠加把一张照片推到杂志封面:底层场景 → 主体 → 品牌符号 → 材质做旧 → 文字层。
  • 完整模板只需换品牌名和场景两处,文末用另一个品牌做了验证。

先看这两张图。

Nike那张:金色夕阳下,一个女跑者在纽约的屋顶起跑,低角度仰拍,天际线铺在身后。巨大的白色Nike勾占了画面上方三分之一,笔触粗犷,有颜料滴落。整张图像一张贴在布鲁克林墙上的小麦粉海报,不像广告,像纪实摄影。

Spotify那张:一个年轻音乐人在家庭工作室里操作合成器,窗光柔和,书架和设备环绕。Spotify的圆形logo被画成巨大的白色笔刷,青绿色涂鸦手写横跨画面。不是舞台,是真实的生活场景。

这两张图都是用 Nano Banana(Google 集成在 Gemini 中的 AI 生图模型)生成的。

生成它们的提示词有将近2000字。但你把提示词从头读到尾会发现一件奇怪的事:里面没有一句话在描述"画面里有什么"。没有"跑者",没有"屋顶",没有"夕阳",没有"合成器前的音乐人"。

那这2000字在写什么?

你写的提示词,为什么出来都是同一张图

大多数人写生图提示词的方式是这样的:脑子里先有一张画面,然后用文字把它描述出来。

"Nike街头风格海报,涂鸦背景,滑板少年,霓虹灯光。"

按下生成。出来一张图。换个措辞再来一次。出来的图长得差不多。再换。还是差不多。

问题出在哪?

你把所有选择权交给了AI的刻板印象。你说"街头文化",AI脑子里蹦出来的就是滑板、涂鸦墙、嘻哈穿搭。你说"Nike",它给你运动鞋特写。但最离谱的是你加一个"霓虹",它能把荧光色从天到地撒一遍,整张图变成游乐场。

这些不是AI在"创作"。这是AI在填空,用它见过最多次的图片模式填空。

今天拆解的这个提示词,用了一个完全不同的方法来解决这个问题。它不描述画面,而是在提示词里直接写了一堆"禁令":

  • 除非这个品牌本身就是滑板品牌,否则绝不默认使用滑板元素
  • 不是影棚,必须是真实地点
  • 没有柔光箱,没有受控影棚布光
  • 绝不能是平直的视线水平
  • 不是摆拍,不是过度艺术指导

每一条否定句背后,都是AI反复犯过的错。"不要滑板"是因为你一说街头文化,AI就给你加滑板。"不要影棚"是因为你一说品牌海报,AI就给你打柔光。

与其指望AI"理解你的意图",不如把它会翻车的路一条条堵死。

但光堵路还不够。堵住了错误方向,还得告诉AI正确方向在哪。这就是这个提示词真正厉害的地方。

画画之前先做五个判断

这个提示词的前三分之一,没有任何视觉指令。它在干一件事:强制AI先理解品牌。

提示词里管这个叫"品牌智能系统"(Brand Intelligence System)。在生成任何画面之前,AI必须先回答五个问题:

  1. 主角是谁? 找到和这个品牌世界观最相关的人物原型。不是"什么看起来酷",而是"什么只属于这个品牌"。Nike的答案是屋顶上的跑者,不是滑板少年。Spotify的答案是家庭工作室里的音乐人,不是舞台上的歌手。
  2. 在哪拍? 这个品牌最标志性的真实场景。屋顶、街道、赛道、厨房、停车场、海岸线、车库。必须是真实地点,不是影棚。
  3. 字标什么质感? 品牌名要呈现成粗犷的手绘或粉笔笔触,质感必须和品牌的亚文化风格一致。
  4. 用什么颜色? 只选一个霓虹色或高饱和度强调色,必须和品牌的文化世界相关。这个颜色只用在涂鸦层,别的地方不许出现。
  5. 说什么话? 生成一句4到6个词的品牌风格引语,要原始、真实,不能像企业宣传语。

注意这个结构:五个问题的答案,决定了后面所有阶段画什么、怎么画。品牌名是唯一的输入,五个维度的判断是输出,后面每一层视觉都从这些判断里取值。

这就是为什么同一个提示词,填Nike和填Spotify,出来的图完全不同:不是因为有人手动调了参数,而是品牌智能系统根据不同的品牌名,自动生成了不同的决策。

用提示词作者 AmirMušić 自己的话说(翻译自原文):"你需要预测尽可能多的潜在结果,然后以恰当处理不可预见结果的方式来构建提示词。"

我给这个方法起个名字,方便你记住:先想后画。

这个顺序和专业品牌简报(brand brief)的工作方式很接近:先做品牌分析,再选场景和人物,再决定视觉语言。这个提示词做的事情,是把这套工作流程编码成了AI能执行的指令。

五层叠加:从照片到杂志封面

理解了"先想后画"的逻辑,再来看提示词的执行部分就很清晰了。完整提示词在下一节,你不用现在去看,先跟我走一遍逻辑。它把画面拆成五个阶段,像图层一样一层层往上叠:

第一层:摄影基底。 整张图的底座是一张真实地点的照片。自然光,动态角度,胶片颗粒感。这一层建立"真实感"的基础。

第二层:品牌logo笔触。 把品牌的logo画成巨大的手绘笔刷版本,占画面宽度的70%到85%,放在上三分之一。不是贴一个电脑做的精准logo上去,而是像街头艺术家用宽笔刷蘸着颜料画上去的,有笔痕、有滴落、有厚薄。

第三层:涂鸦标签。 用品牌智能系统选定的那个唯一霓虹色,画一个涂鸦元素叠在所有图层之上。就像海报印好之后,有人路过随手喷了一笔。这一个颜色打破了整张图的沉稳,制造视觉惊喜。

到这里你再回去看Nike那张图就全明白了:金色夕阳的屋顶跑者是第一层,巨大的白色勾是第二层,右下角那个橙色"NYC."就是第三层。三层叠完,已经有了完整的视觉冲击力。

第四层:排版系统。 四个小而克制的文本区块,围绕logo和照片排布,像独立杂志的编辑排版。不抢主体,但让整张图有了"杂志封面"的质感。

第五层:整体构图。 规定视觉阅读顺序:先看照片的动作和能量,再看巨大的品牌字标,再看霓虹涂鸦,最后读排版文字。

Spotify那张图层结构完全相同,只是每一层的内容被品牌智能系统替换成了Spotify的世界观。

五层叠加,顺序不能乱。先有照片才能叠logo,先有logo才知道涂鸦叠在哪,先有主体才能围绕它排版。

完整提示词模板

下面是完整提示词。你不用读懂每一行英文,只需要知道一件事:把所有 [BRAND NAME] 替换成你想做的品牌名就行。

[BRAND NAME] Act as a Senior Street Culture Art Director and Editorial Designer specializing in authentic underground magazine covers and campaign posters that feel documentary rather than commercial. Your reference universe: Thrasher Magazine, i-D, The Face, Dazed — raw, real, typographically bold.

BRAND INTELLIGENCE SYSTEM
Before executing, resolve: (1) HERO SUBJECT — identify the most authentic human archetype or iconic product moment associated with [BRAND NAME]'s world. Autonomously determine what this looks like based purely on the brand's identity — a person interacting with the brand's hero product in their most natural environment, or the hero product itself as the sole subject if no human archetype is more powerful. The subject must feel like it belongs to this brand's specific world — not borrowed from another brand's cultural universe. Never default to skateboarding, skating, or street sport unless [BRAND NAME] is specifically and primarily a skate brand, (2) ENVIRONMENT — the most iconic real-world location context for [BRAND NAME]'s subject — not a studio, always a real place with atmosphere: a rooftop, a street, a race track, a kitchen, a parking lot, a coastline, a salon, a garage, a runway, (3) BRAND WORDMARK STYLE — identify how [BRAND NAME]'s name would look rendered as a rough hand-painted or chalk brushstroke headline — the texture and character of the lettering must feel native to the brand's specific subculture and communication style, (4) NEON ACCENT COLOR — identify one single neon or highly saturated accent color that feels culturally connected to [BRAND NAME]'s world — this will be used exclusively for the graffiti tag overlay and nowhere else, (5) QUOTE LINE — autonomously generate a short authentic-sounding quote or phrase in [BRAND NAME]'s voice — 4–6 words, raw and real, not corporate, not generic.

PHASE 1: PHOTOGRAPHY BASE
The entire image is built on a real location photograph — not a studio shot, not a white background, not a cyclorama. The environment resolved in the brand intelligence system is the setting. Natural or available light only — no softboxes, no controlled studio lighting. The light should feel like it was taken at golden hour, overcast day, or in existing ambient conditions. Camera angle: dynamic and committed — low angle looking up for power, or a dramatic dutch tilt for tension, never flat eye-level. The subject is captured at peak energy — the single most alive frame of the action or moment. The photograph fills the entire canvas edge to edge with no padding. Color grade: slightly pushed contrast, natural colors preserved, filmic grain, not over-processed. This photograph must feel like it was taken by a photographer who was actually there — not staged, not art directed to death.

PHASE 2: BRAND LOGO BRUSHSTROKE — CRITICAL
Autonomously identify [BRAND NAME]'s primary icon mark or logo symbol — the exact recognizable shape that represents this brand visually. Render this logo mark as a large hand-painted brushstroke version — as if a skilled street artist took a wide brush loaded with paint and painted the logo freehand on a wall. The shape must be immediately recognizable as [BRAND NAME]'s actual logo geometry — correct proportions, correct silhouette, correct internal details — but executed in a loose, gestural, brush-painted style with visible bristle marks, paint drips, slightly uneven edges, and areas where the paint is thinner and the surface shows through. This is not a clean vector trace — it is a human hand interpreting a logo with a brush. Size: enormous — spanning 70–85% of canvas width, occupying the upper third of the canvas. Color: white or off-white paint — reading clearly against the photograph behind it. The brushstroke logo sits on top of the photograph as an overlay with natural paint transparency in the thinner areas.

PHASE 3: GRAFFITI TAG OVERLAY
One single graffiti element in the NEON ACCENT COLOR resolved in the brand intelligence system. This element is a loose hand-drawn tag, throw-up, or marker scrawl — a secondary word, a symbol, an abstract mark, or a stylized brand-relevant word. It sits on top of everything — over the photograph, over the wordmark, over any other element — as if added last and spontaneously, like someone tagged the poster after it was printed. Placement: partially overlapping the brand wordmark in the upper portion of the image with additional marks or drips extending into the mid-section of the canvas. The neon accent color is used nowhere else in the entire composition — this element owns that color exclusively. The graffiti mark adds rawness and authenticity — it breaks the polish and makes the whole thing feel real.

PHASE 4: TYPOGRAPHY SYSTEM
Four distinct text zones — all small, all restrained, creating an editorial layout grid around the large wordmark and photograph. UPPER LEFT BLOCK: 3–4 lines of very small all-caps or mixed case body text describing [BRAND NAME]'s campaign, collection, or brand context — autonomously generate relevant editorial copy in [BRAND NAME]'s voice. This block sits in the top-left corner, justified left, at footnote scale. TWO LABEL LINES: directly below the upper left block — a campaign name or season on the left, a short descriptor on the right — both in small caps, same scale as body text. RIGHT MID BLOCK: the QUOTE LINE resolved in the brand intelligence system rendered in quotation marks in the right-center area, slightly larger than body text but still small relative to the wordmark. Below the quote: [BRAND NAME] in small caps as attribution. Below that: 3–4 lines of small body copy with [BRAND NAME]'s campaign message — autonomously generate relevant content. LOWER RIGHT DETAIL: a small secondary graffiti-style tag or signature mark in the neon accent color — smaller than the main graffiti element, positioned lower right as a finishing mark.

PHASE 5: OVERALL COMPOSITION
The visual hierarchy reads in this exact order: (1) the photograph and its energy — the eye enters through the action or subject, (2) the massive brushstroke wordmark — confirms the brand, (3) the neon graffiti tag — adds rawness and surprise, (4) the typography blocks — rewards closer reading. The composition must feel like a real magazine cover or a poster wheat-pasted on a wall — not a social media graphic, not a clean digital mockup. Every element has a reason to exist. Nothing is decorative. The rawness is the design.

TECH SPECS
Photography: real location, natural light, peak moment, filmic color grade with visible grain. Wordmark: textured brushstroke or chalk — never clean vector. Graffiti: one neon accent color only, hand-drawn quality, sits on top of all layers. Typography: small, editorial, restrained — maximum 4 text blocks. Color palette: natural photograph tones plus one neon accent color only — no additional colors introduced anywhere. No geometric shapes, no illustrated elements, no icons, no additional graphic overlays beyond what is specified. The graphic language is exclusively photography plus typography plus one graffiti accent. Mood: a poster designed by someone who actually lives in this brand's world — not an agency, not a committee, one person with a strong point of view and complete conviction.

PHOTOGRAPHY TONE — CRITICAL: the subject must be clean, sharp, and well-lit despite the raw editorial aesthetic. Raw and authentic refers to the composition style and location — NOT to dirt, sweat, mud, or degraded appearance of the subject. The person or product must look aspirational and desirable. No dirt. No sweat. No mud. No torn clothing. No gritty degraded appearance. Editorial rawness means honest and unposed — not physically dirty.

用编辑器的全局替换(Ctrl+H / Command+H)把所有 [BRAND NAME] 一次性换成你想做的品牌名,然后打开 gemini.google.com,粘贴进去,发送。

哪些能改,哪些不能碰:

可以调 不能动 [BRAND NAME](换品牌就换整套视觉) 五个阶段的执行顺序(图层叠加逻辑,乱了就崩) 霓虹强调色(系统自动匹配,也可手动指定) "真实地点+自然光"的摄影约束(改了就失去纪实感) 引语行(4-6个词,风格可微调) "只用一个霓虹色"的限制(加第二个就稀释了视觉惊喜) 相机角度(低角度仰拍或倾斜角度,二选一) 笔触logo必须手绘质感(换成精准数字logo就变回普通广告)

换个品牌试试

光讲不练没意思。我拿三个和"街头文化"八竿子打不着的品牌试了一下,只改 [BRAND NAME],其他一个字没动。

NASA

把品牌名换成NASA,品牌智能系统给出的判断是:主角是穿飞行服的宇航员或任务控制室里的工程师,场景是发射台或沙漠测试场,霓虹色大概率是信号橙或任务指示灯的蓝。一个太空机构,被街头文化海报的方式重新诠释。

Crocs

Crocs做街头文化海报?听着够荒谬的。但品牌智能系统不管你觉不觉得搭,它只问"什么只属于Crocs的世界"。结果可能是:一个穿着洞洞鞋的人踩在潮湿的后厨地板上,或者沙滩边的停车场里。那个标志性的鳄鱼logo被画成巨大的白色笔触,一个霓虹绿涂鸦在角落里。不是在"让Crocs变酷",是在找到Crocs自己的真实场景。

file

Notion

这个最有意思。Notion是极简生产力工具,整个品牌视觉都是黑白线条、干净留白。把它丢进街头文化海报的框架里,等于让两个完全对立的美学体系正面碰撞。品牌智能系统可能会选:一个深夜在咖啡馆或共享办公空间里用笔记本电脑工作的人,Notion的方块logo被画成粗犷的白色笔触占满画面上方,一个霓虹紫的涂鸦标签写着类似"BUILD IN PUBLIC"的短句。整张图的气质会变成:不是硅谷的精致,而是独立开发者的地下感。

三个品牌,三个完全不搭的世界。你只改了一个词,但品牌智能系统给出了三套完全不同的决策。

别急着描述画面

回到开头那个问题:这2000字的提示词在写什么?

不是画面描述,是一套思考框架。你给AI装的框架越清晰,它替你做的决策就越准。这个提示词厉害的地方不是写得长,是它把"怎么想"编码进去了,而不只是"想要什么"。

下次打开Gemini之前,先把这三个问题打在备忘录里:这张图服务谁?它属于什么世界?什么场景只属于这个品牌?

想清楚了再粘贴提示词。

本文参考:AmirMušić (@AmirMushich) 的提示词分享 | 原文链接

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