一个提示词，生成整套品牌广告大片：手把手教你用 AI 打造营销活动视觉系统

先看效果

X 上的 AI 创作者 Ege（@egeberkina）分享了一个 Prompt，输入品牌名称就能生成完整的品牌广告活动视觉。下面是他用 Uber Eats 做的示例：

一张图里包含了三个广告画面：左边是一位开心咬汉堡的女性大片，中间是产品和品牌标语 "Eat What Makes You Happy"，右边是社交媒体风格的品牌延伸内容。整套视觉风格统一、配色协调，看上去就像专业广告团队的作品。

认识这个 Prompt 的能力

这个提示词的厉害之处在于：它不是生成单张图片，而是一次性输出一个品牌广告活动系统。

具体来说，它会自动帮你做这些事：

1. 读懂品牌：根据你给的品牌名称，自动推断品牌的视觉风格、色彩调性、整体气质
2. 建立配色：生成一套"底色 + 强调色"的双色对比系统
3. 排版布局：把画面分成三个垂直区域，每个区域承担不同的广告功能
4. 保证真实感：强调人物必须像真人摄影，皮肤有毛孔、头发有细节、光影自然

这个 Prompt 适合用 ChatGPT（GPT-4o 的图像生成功能）来执行，效果最好。

完整提示词原文

先看全貌，下面是完整的英文 Prompt（可直接复制到 ChatGPT 使用）：

[BRAND NAME] Create a bold editorial campaign composition built around the visual identity of the brand. BRAND INTERPRETATION Analyze the brand name and infer its visual personality, tone, and aesthetic direction. Determine an appropriate color palette, mood, and visual attitude that matches the brand. COLOR SYSTEM Use a strong two-color contrast system: • Background color → defines the brand atmosphere • Accent color → used for typography and graphic elements • Natural tones → preserved for skin, objects, and materials LAYOUT STRUCTURE Generate one horizontal image divided into three vertical sections with clean separation. The three sections must feel visually connected and share a cohesive color system. Do NOT display labels like "panel 1", "panel 2", or "panel 3" in the final image. SECTION A — HUMAN EXPRESSION A striking fashion portrait representing the spirit of the brand. Confident pose, strong facial expression, minimal background, editorial lighting. The person must look completely photorealistic, like a real human photographed in a professional studio. Visible natural skin texture, pores, subtle imperfections, realistic hair strands, natural facial asymmetry. SECTION B — PRODUCT HERO The brand's core product or symbolic object becomes the main focus. Clean commercial product shot with strong visual presence. Hands or subtle human interaction may appear, but the product remains the clear hero element. SECTION C — GRAPHIC IMPACT A bold typographic composition featuring a short slogan or brand statement. Oversized typography dominating the frame with a strong graphic design aesthetic. GRAPHIC LANGUAGE Subtle design elements may appear across the composition: • repeating micro text • geometric shapes • minimalist graphic lines • color blocks REALISM REQUIREMENTS The people must look like real fashion photography, not AI generated. photorealistic human anatomy natural skin texture and pores realistic lighting and shadows fine hair details cinematic depth of field subtle film grain Avoid artificial smooth skin, plastic faces, or synthetic appearance. AESTHETIC STYLE High-end editorial advertising photography clean minimal composition strong color blocking modern graphic design language professional studio photography cinematic lighting ultra detailed textures 8k ultra realistic commercial campaign quality

结构拆解：六大模块各司其职

这个 Prompt 看着长，其实结构很清晰，一共六个模块：

变量替换表

整个 Prompt 你只需要改一个地方：

就是这么简单。把开头的 [BRAND NAME] 换成任何品牌名称，AI 会自动推断这个品牌的视觉风格并生成整套广告画面。

如果你想进一步定制，还可以在 SECTION B 里指定具体的产品（比如"wireless earbuds"），在 SECTION C 里指定具体的标语。

实战示例一：Nike 运动品牌

把品牌名换成 Nike，看看 AI 怎么处理运动品牌的视觉风格。

英文提示词（直接复制使用）：

Nike Create a bold editorial campaign composition built around the visual identity of the brand. BRAND INTERPRETATION Analyze the brand name and infer its visual personality, tone, and aesthetic direction. Determine an appropriate color palette, mood, and visual attitude that matches the brand. COLOR SYSTEM Use a strong two-color contrast system: • Background color → defines the brand atmosphere • Accent color → used for typography and graphic elements • Natural tones → preserved for skin, objects, and materials LAYOUT STRUCTURE Generate one horizontal image divided into three vertical sections with clean separation. The three sections must feel visually connected and share a cohesive color system. Do NOT display labels like "panel 1", "panel 2", or "panel 3" in the final image. SECTION A — HUMAN EXPRESSION A striking fashion portrait representing the spirit of the brand. Confident pose, strong facial expression, minimal background, editorial lighting. The person must look completely photorealistic, like a real human photographed in a professional studio. Visible natural skin texture, pores, subtle imperfections, realistic hair strands, natural facial asymmetry. SECTION B — PRODUCT HERO The brand's core product or symbolic object becomes the main focus. Clean commercial product shot with strong visual presence. Hands or subtle human interaction may appear, but the product remains the clear hero element. SECTION C — GRAPHIC IMPACT A bold typographic composition featuring a short slogan or brand statement. Oversized typography dominating the frame with a strong graphic design aesthetic. GRAPHIC LANGUAGE Subtle design elements may appear across the composition: • repeating micro text • geometric shapes • minimalist graphic lines • color blocks REALISM REQUIREMENTS The people must look like real fashion photography, not AI generated. photorealistic human anatomy natural skin texture and pores realistic lighting and shadows fine hair details cinematic depth of field subtle film grain Avoid artificial smooth skin, plastic faces, or synthetic appearance. AESTHETIC STYLE High-end editorial advertising photography clean minimal composition strong color blocking modern graphic design language professional studio photography cinematic lighting ultra detailed textures 8k ultra realistic commercial campaign quality

中文对照：

Nike 围绕该品牌的视觉识别，创建一组大胆的编辑风格广告活动画面。 品牌解读：分析品牌名称，推断其视觉个性、调性和美学方向。确定与品牌匹配的配色方案、情绪和视觉态度。 配色系统：使用强烈的双色对比系统。底色定义品牌氛围，强调色用于字体和图形元素，自然色调保留给皮肤、物体和材质。 布局结构：生成一张水平图片，分为三个垂直区域，分隔清晰。三个区域在视觉上互相关联，共享统一的色彩体系。最终图片中不要显示"面板1"之类的标签。 A区：人物表现。代表品牌精神的时尚肖像，自信的姿势，强烈的表情，简洁背景，编辑级打光。人物必须完全逼真，像真人在专业影棚拍摄的照片。 B区：产品主角。品牌核心产品成为焦点，干净的商业产品摄影。 C区：图形冲击力。大胆的排版，短标语或品牌宣言，超大字体占据画面。 真实感要求：人物必须像真实时尚摄影，不能像 AI 生成。要有真实的皮肤质感、毛孔、光影、发丝细节、电影级景深、胶片颗粒感。 美学风格：高端编辑广告摄影，8K 超写实商业广告品质。

效果说明： AI 精准抓住了 Nike 标志性的黑色和荧光绿配色。左侧是一位充满力量感的运动员肖像，眼神坚定；中间是跑鞋产品特写，细节清晰；右侧是 "DOMINATE THE UNSEEN" 标语搭配经典 Swoosh 标志。整体画面硬朗有力，完全是专业广告公司的水准。

实战示例二：科技产品品牌（无线耳机）

把品牌换成科技产品试试。

英文提示词（直接复制使用）：

Sony WH-1000XM6 Create a bold editorial campaign composition built around the visual identity of the brand. BRAND INTERPRETATION Analyze the brand name and infer its visual personality, tone, and aesthetic direction. Determine an appropriate color palette, mood, and visual attitude that matches the brand. COLOR SYSTEM Use a strong two-color contrast system: • Background color → defines the brand atmosphere • Accent color → used for typography and graphic elements • Natural tones → preserved for skin, objects, and materials LAYOUT STRUCTURE Generate one horizontal image divided into three vertical sections with clean separation. The three sections must feel visually connected and share a cohesive color system. Do NOT display labels like "panel 1", "panel 2", or "panel 3" in the final image. SECTION A — HUMAN EXPRESSION A striking fashion portrait representing the spirit of the brand. Confident pose, strong facial expression, minimal background, editorial lighting. The person must look completely photorealistic, like a real human photographed in a professional studio. Visible natural skin texture, pores, subtle imperfections, realistic hair strands, natural facial asymmetry. SECTION B — PRODUCT HERO The brand's core product or symbolic object becomes the main focus. Clean commercial product shot with strong visual presence. Hands or subtle human interaction may appear, but the product remains the clear hero element. SECTION C — GRAPHIC IMPACT A bold typographic composition featuring a short slogan or brand statement. Oversized typography dominating the frame with a strong graphic design aesthetic. GRAPHIC LANGUAGE Subtle design elements may appear across the composition: • repeating micro text • geometric shapes • minimalist graphic lines • color blocks REALISM REQUIREMENTS The people must look like real fashion photography, not AI generated. photorealistic human anatomy natural skin texture and pores realistic lighting and shadows fine hair details cinematic depth of field subtle film grain Avoid artificial smooth skin, plastic faces, or synthetic appearance. AESTHETIC STYLE High-end editorial advertising photography clean minimal composition strong color blocking modern graphic design language professional studio photography cinematic lighting ultra detailed textures 8k ultra realistic commercial campaign quality

中文对照：

Sony WH-1000XM6 围绕该品牌的视觉识别，创建一组大胆的编辑风格广告活动画面。 品牌解读：分析品牌名称，推断其视觉个性、调性和美学方向。确定与品牌匹配的配色方案、情绪和视觉态度。 配色系统：使用强烈的双色对比系统。底色定义品牌氛围，强调色用于字体和图形元素，自然色调保留给皮肤、物体和材质。 布局结构：生成一张水平图片，分为三个垂直区域，分隔清晰。三个区域在视觉上互相关联，共享统一的色彩体系。最终图片中不要显示"面板1"之类的标签。 A区：人物表现。代表品牌精神的时尚肖像，自信的姿势，强烈的表情，简洁背景，编辑级打光。人物必须完全逼真，像真人在专业影棚拍摄的照片。 B区：产品主角。品牌核心产品成为焦点，干净的商业产品摄影。 C区：图形冲击力。大胆的排版，短标语或品牌宣言，超大字体占据画面。 真实感要求：人物必须像真实时尚摄影，不能像 AI 生成。要有真实的皮肤质感、毛孔、光影、发丝细节、电影级景深、胶片颗粒感。 美学风格：高端编辑广告摄影，8K 超写实商业广告品质。

预期效果： AI 会采用 Sony 标志性的黑灰银色调，左侧展示一位佩戴降噪耳机的都市人物，中间是耳机产品特写，右侧是类似 "Silence is Power" 的品牌标语。整体科技感十足，质感冷峻高级。

实战示例三：咖啡店品牌

换个完全不同的品类，看看 AI 对温暖调性的品牌怎么处理。

英文提示词（直接复制使用）：

Blue Bottle Coffee Create a bold editorial campaign composition built around the visual identity of the brand. BRAND INTERPRETATION Analyze the brand name and infer its visual personality, tone, and aesthetic direction. Determine an appropriate color palette, mood, and visual attitude that matches the brand. COLOR SYSTEM Use a strong two-color contrast system: • Background color → defines the brand atmosphere • Accent color → used for typography and graphic elements • Natural tones → preserved for skin, objects, and materials LAYOUT STRUCTURE Generate one horizontal image divided into three vertical sections with clean separation. The three sections must feel visually connected and share a cohesive color system. Do NOT display labels like "panel 1", "panel 2", or "panel 3" in the final image. SECTION A — HUMAN EXPRESSION A striking fashion portrait representing the spirit of the brand. Confident pose, strong facial expression, minimal background, editorial lighting. The person must look completely photorealistic, like a real human photographed in a professional studio. Visible natural skin texture, pores, subtle imperfections, realistic hair strands, natural facial asymmetry. SECTION B — PRODUCT HERO The brand's core product or symbolic object becomes the main focus. Clean commercial product shot with strong visual presence. Hands or subtle human interaction may appear, but the product remains the clear hero element. SECTION C — GRAPHIC IMPACT A bold typographic composition featuring a short slogan or brand statement. Oversized typography dominating the frame with a strong graphic design aesthetic. GRAPHIC LANGUAGE Subtle design elements may appear across the composition: • repeating micro text • geometric shapes • minimalist graphic lines • color blocks REALISM REQUIREMENTS The people must look like real fashion photography, not AI generated. photorealistic human anatomy natural skin texture and pores realistic lighting and shadows fine hair details cinematic depth of field subtle film grain Avoid artificial smooth skin, plastic faces, or synthetic appearance. AESTHETIC STYLE High-end editorial advertising photography clean minimal composition strong color blocking modern graphic design language professional studio photography cinematic lighting ultra detailed textures 8k ultra realistic commercial campaign quality

中文对照：

Blue Bottle Coffee 围绕该品牌的视觉识别，创建一组大胆的编辑风格广告活动画面。 品牌解读：分析品牌名称，推断其视觉个性、调性和美学方向。确定与品牌匹配的配色方案、情绪和视觉态度。 配色系统：使用强烈的双色对比系统。底色定义品牌氛围，强调色用于字体和图形元素，自然色调保留给皮肤、物体和材质。 布局结构：生成一张水平图片，分为三个垂直区域，分隔清晰。三个区域在视觉上互相关联，共享统一的色彩体系。最终图片中不要显示"面板1"之类的标签。 A区：人物表现。代表品牌精神的时尚肖像，自信的姿势，强烈的表情，简洁背景，编辑级打光。人物必须完全逼真，像真人在专业影棚拍摄的照片。 B区：产品主角。品牌核心产品成为焦点，干净的商业产品摄影。 C区：图形冲击力。大胆的排版，短标语或品牌宣言，超大字体占据画面。 真实感要求：人物必须像真实时尚摄影，不能像 AI 生成。要有真实的皮肤质感、毛孔、光影、发丝细节、电影级景深、胶片颗粒感。 美学风格：高端编辑广告摄影，8K 超写实商业广告品质。

预期效果： AI 会抓住 Blue Bottle Coffee 的极简美学，采用浅蓝和白色为主调。左侧是一位手捧咖啡杯的人物，表情安静放松；中间是精品咖啡的特写，带有手冲工艺的细节；右侧是简洁的品牌标语。整体画面干净清爽，有精品咖啡店的氛围。

实战示例四：运动服饰品牌

再来一个运动品类，看看 AI 处理动感风格的能力。

英文提示词（直接复制使用）：

Under Armour Create a bold editorial campaign composition built around the visual identity of the brand. BRAND INTERPRETATION Analyze the brand name and infer its visual personality, tone, and aesthetic direction. Determine an appropriate color palette, mood, and visual attitude that matches the brand. COLOR SYSTEM Use a strong two-color contrast system: • Background color → defines the brand atmosphere • Accent color → used for typography and graphic elements • Natural tones → preserved for skin, objects, and materials LAYOUT STRUCTURE Generate one horizontal image divided into three vertical sections with clean separation. The three sections must feel visually connected and share a cohesive color system. Do NOT display labels like "panel 1", "panel 2", or "panel 3" in the final image. SECTION A — HUMAN EXPRESSION A striking fashion portrait representing the spirit of the brand. Confident pose, strong facial expression, minimal background, editorial lighting. The person must look completely photorealistic, like a real human photographed in a professional studio. Visible natural skin texture, pores, subtle imperfections, realistic hair strands, natural facial asymmetry. SECTION B — PRODUCT HERO The brand's core product or symbolic object becomes the main focus. Clean commercial product shot with strong visual presence. Hands or subtle human interaction may appear, but the product remains the clear hero element. SECTION C — GRAPHIC IMPACT A bold typographic composition featuring a short slogan or brand statement. Oversized typography dominating the frame with a strong graphic design aesthetic. GRAPHIC LANGUAGE Subtle design elements may appear across the composition: • repeating micro text • geometric shapes • minimalist graphic lines • color blocks REALISM REQUIREMENTS The people must look like real fashion photography, not AI generated. photorealistic human anatomy natural skin texture and pores realistic lighting and shadows fine hair details cinematic depth of field subtle film grain Avoid artificial smooth skin, plastic faces, or synthetic appearance. AESTHETIC STYLE High-end editorial advertising photography clean minimal composition strong color blocking modern graphic design language professional studio photography cinematic lighting ultra detailed textures 8k ultra realistic commercial campaign quality

中文对照：

Under Armour 围绕该品牌的视觉识别，创建一组大胆的编辑风格广告活动画面。 品牌解读：分析品牌名称，推断其视觉个性、调性和美学方向。确定与品牌匹配的配色方案、情绪和视觉态度。 配色系统：使用强烈的双色对比系统。底色定义品牌氛围，强调色用于字体和图形元素，自然色调保留给皮肤、物体和材质。 布局结构：生成一张水平图片，分为三个垂直区域，分隔清晰。三个区域在视觉上互相关联，共享统一的色彩体系。最终图片中不要显示"面板1"之类的标签。 A区：人物表现。代表品牌精神的时尚肖像，自信的姿势，强烈的表情，简洁背景，编辑级打光。人物必须完全逼真，像真人在专业影棚拍摄的照片。 B区：产品主角。品牌核心产品成为焦点，干净的商业产品摄影。 C区：图形冲击力。大胆的排版，短标语或品牌宣言，超大字体占据画面。 真实感要求：人物必须像真实时尚摄影，不能像 AI 生成。要有真实的皮肤质感、毛孔、光影、发丝细节、电影级景深、胶片颗粒感。 美学风格：高端编辑广告摄影，8K 超写实商业广告品质。

预期效果： AI 会识别出 Under Armour 的硬朗运动风格，采用深黑和红色为主调。左侧是一位充满力量感的运动员肖像，肌肉线条和汗珠清晰可见；中间是运动装备的产品特写；右侧是类似 "The Only Way Is Through" 的力量型标语。画面整体有张力，充满竞技精神。

从零开始操作指南

用 ChatGPT 执行这个 Prompt 的完整步骤：

1. 打开 ChatGPT 访问 chat.openai.com，登录你的账号。需要 Plus 或 Pro 订阅才能使用图像生成功能。

2. 选择模型 确保当前使用的是 GPT-4o 模型（支持图像生成的版本）。

3. 复制提示词 把上面"完整提示词原文"部分的英文 Prompt 复制到对话框中。

4. 替换品牌名 把第一行的 [BRAND NAME] 替换成你想要的品牌名称。比如换成 Nike、Coca-Cola、MUJI 等。

5. 发送并等待 按回车发送。ChatGPT 会先分析品牌，然后生成一张水平三联画广告图。生成通常需要 30 秒到 1 分钟。

6. 检查和调整 如果画面效果不理想，可以追加指令微调：

• 想换配色："Change the color palette to navy blue and gold"
• 想换产品："Replace the product with running shoes"
• 想换标语："Change the slogan to 'Just Do It'"
• 想换风格："Make it more minimalist and clean"

7. 下载图片 满意后点击图片，选择下载保存。

进阶玩法：三个小技巧

技巧一：指定具体产品 如果你不是做知名品牌，而是自己的品牌，可以在 SECTION B 的描述后面加一句具体说明： The product is a minimalist ceramic coffee mug with matte finish.

技巧二：指定品牌色 如果 AI 猜错了品牌颜色，在 COLOR SYSTEM 部分直接指定： Background color → deep forest green (#2D5016) Accent color → warm gold (#D4A843)

技巧三：批量生成系列 同一套 Prompt，只换品牌名，就能批量生成不同品牌的广告方案。做品牌提案、对比分析的时候特别好用。

小互说： 以前做一套品牌广告视觉方案，设计师加摄影师加后期，少说也要几天时间。现在一个提示词，30 秒就能出一个像模像样的初稿。

这个 Prompt 最聪明的地方是把"品牌解读"这一步也交给了 AI：你只给名字，它帮你推断风格、配色、调性。试试用你自己的品牌名（或者你喜欢的品牌）跑一遍，看 AI 对你品牌的理解准不准？

本文参考：Ege 的推文 | 原文链接