Dan Koe 风格YouTub视频封面缩略图制作教程

✨ 适合对象

• 想快速制作 YouTube 缩略图的内容创作者
• 不会 PS 或设计但需要视觉吸引力的封面
• 想要模仿 Dan Koe 风格的创作者

🧰 工具推荐

• AI 图像生成工具（ Midjourney、ChatGPT、Gemini）
• 可上传人像照片参考

🎨 风格概述（Dan Koe 视觉公式）

• 黑白高对比
• 极简、暗色背景（轻微暗角）
• 右侧：人像特写，面部占比大，硬光照明，清晰阴影
• 左侧：文字占屏幕宽度约 55%，文字块不超过 46%
• 字体固定：SF Pro（Semibold/Bold/Heavy）
• 强调关键词使用白底黑字矩形块突出
• 三行文字，布局整齐，信息密度高

📌 AI 提示词参考（中英对照）

Generate a 16:9 YouTube thumbnail. Black and white, high contrast, dark minimalist background with slight vignetting. Place a head-and-shoulders close-up on the right side, [using a user-uploaded portrait photo as the main subject reference]. Large facial area coverage, hard light illuminating the face and creating strong shadows, composed and focused expression, looking directly at the camera, clear details. The text area on the left occupies 55% of the screen width. The text block is centrally placed overall but left-aligned within the lines. Maximum width does not exceed 46% of the screen, maintaining significant negative space from the subject. Font fixed to SF Pro. Base weight SF Pro Semibold, keyword uses SF Pro Heavy. Line spacing 1.12. Font size restrained to avoid filling the space completely. Three short lines of text formatted as: your [highlighted with white rectangular background and black text: energy] / is your / unfair edge. The "energy" highlight must be clean with no shadows. Overall clean, breathable, and highly readable. 生成一张 16:9 的 YouTube 缩略图。黑白，高对比度，深色极简背景，略带暗角。在右侧放置一张头部和肩部的特写照片（使用用户上传的肖像照片作为主要参考对象）。面部覆盖面积要大，使用硬光照射面部并形成强烈的阴影，表情专��且沉稳，直视镜头，细节清晰。左侧的文本区域占据屏幕宽度的 55%。文本块整体居中，但行内左对齐。最大宽度不超过屏幕的 46%，与主体保持足够的留白。字体固定为 SF Pro。基本字重为 SF Pro Semibold，关键词使用 SF Pro Heavy。行距为 1.12。字号要控制，避免完全填满空间。三行简短的文本，格式为：你的 [用白色矩形背景和黑色文字突出显示：能量] / 是你的 / 不公平的优势。“能量”高亮部分必须干净利落，没有阴影。整体干净、透气、易读。

✅ 示例2：职业变革主题

Generate a 16:9 YouTube thumbnail, overall black and white high contrast, minimalist dark background (close to pure black with slight vignetting). Place a head-and-shoulders close-up on the right side of the frame [using a user-uploaded portrait photo as the main subject reference], tightly cropped so the face occupies a large proportion. Hard light should create a clear delineation between light and shadow and strong shadows. Eyes looking directly at the camera, expression calm and restrained, details clear and sharp. Set up a text area on the left side of the frame (occupying approximately 55% of the frame width). The text block should be centrally placed within this area overall (vertically centered, horizontally visually centered within the left area), but each line of text should remain left-aligned. Limit the maximum width of the text block to no more than 46% of the frame, and maintain a clear distance from the subject's face (at least 4% of the frame width as negative space). Font fixed to SF Pro, base weight SF Pro Semibold to Bold, keyword using SF Pro Heavy. Line spacing 1.10, letter spacing slightly tightened but not crowded, font size should not fill the entire area. Three short sentences typeset as: your career / will be [White background black text highlight: reshaped] / by ai. Where "reshaped" uses a clean white rectangular highlight background, black text, with moderate padding inside the rectangle and no shadow. Overall sufficient negative space, balanced relationship between text and subject, clear and legible even from a distance, minimalist and restrained yet impactful. 生成一张 16:9 的 YouTube 缩略图，整体采用黑白高对比度风格，背景为极简的深色（接近纯黑，略带暗角）。在画面右侧放置一张头部和肩部的特写照片（以用户上传的肖像照片为主要参考），并进行紧密裁剪，使面部占据较大的比例。使用硬光，使光影分明，阴影强烈。眼神直视镜头，表情平静内敛，细节清晰锐利。在画面左侧设置一个文本区域（约占画面宽度的 55%）。文本块应位于该区域的中心位置（垂直居中，水平视觉上也居中），但每行文字都应左对齐。文本块的最大宽度限制在画面宽度的 46% 以内，并与人物面部保持一定的距离（至少留出画面宽度的 4% 作为空白区域）。字体固定为 SF Pro，基本字重为 SF Pro Semibold 至 Bold，关键词使用 SF Pro Heavy。行距 1.10，字母间距略微收紧但不拥挤，字体大小不应填满整个区域。三个简短的句子排版如下：你的职业生涯 / 将会是 [白色背景黑色文字高亮：重塑] / 由 ai 制作。其中，“重塑”使用干净的白色矩形高亮背景，黑色文字，矩形内留有适中的边距，且无阴影。整体留白充足，文字与主题关系平衡，即使从远处也能清晰易读，简约克制却不失冲击力。

✅ 示例3：广告操控主题

Generate a 16:9 YouTube thumbnail, overall black and white, high contrast, near-black background with slight vignetting. Place a head-and-shoulders close-up on the right side of the frame (using a user-uploaded portrait photo as the main subject reference), tightly cropped, hard lighting creating distinct shadows, expression serious and vigilant, looking directly at the camera. The text area on the left occupies 55% of the frame. The text block is visually centered within the left area but left-aligned internally (line by line). Maximum width does not exceed 46% of the frame, ensuring at least 4% frame width of negative space between the text and the face. Font fixed to SF Pro, base weight SF Pro Bold, keyword uses SF Pro Heavy, line spacing 1.10. Three short lines of text formatted as: you are / being [highlighted with white background and black text: played] / by ads. Specifically, "played" uses a white rectangular highlight background with black text. Overall cold, restrained, text is not crowded but has a strong impact. 生成一张 16:9 的 YouTube 缩略图，整体黑白，高对比度，近乎黑色的背景，略带暗角。在画面右侧放置一张头部和肩膀的特写照片（使用用户上传的肖像照片作为主要参考），画面裁剪紧凑，使用硬光营造出清晰的阴影，表情严肃而警觉，直视镜头。左侧的文本区域占据画面的 55%。文本块在视觉上居中于左侧区域，但内部逐行左对齐。最大宽度不超过画面的 46%，确保文本与人脸之间至少留有 4% 的画面宽度空白。字体固定为 SF Pro，基本字重为 SF Pro Bold，关键词使用 SF Pro Heavy，行距为 1.10。三行简短的文本格式为：你正在被广告[白色背景黑色文字：播放]。其中，“播放”使用白色矩形高亮背景和黑色文字。整体风格冷峻克制，文字虽不拥挤，但却极具冲击力。

✅ 示例4：自律主题

Generate a 16:9 YouTube thumbnail. Black and white, high contrast, dark minimalist background (slight vignette). Place a head-and-shoulders close-up on the right side of the frame, [using a user-uploaded portrait photo as the main subject reference]. Large facial area coverage, hard light + strong shadows, firm and confident expression, looking directly into the camera. The text area on the left occupies 55% of the frame. The text block is centrally positioned overall but left-aligned within the lines, with a width not exceeding 46% of the frame, maintaining clear spacing from the subject. Font fixed to SF Pro. Base weight SF Pro Semibold to Bold, keyword uses SF Pro Heavy, line spacing 1.10, slightly tightened letter spacing. Three short lines of text formatted as: [White background, black text highlight: discipline] / beats / procrastination. Where 'discipline' uses a white rectangular highlight background with black text. Ample negative space overall, typography is restrained but powerful. 生成一个 16:9 的 YouTube 缩略图。黑白，高对比度，深色极简背景（略带暗角）。在画面右侧放置一张头部和肩部的特写照片，[使用用户上传的肖像照片作为主要参考对象]。面部覆盖面积大，光线硬朗，阴影强烈，表情坚定自信，直视镜头。左侧的文本区域占据画面的 55%。文本块整体居中，但在行内左对齐，宽度不超过画面的 46%，与主体保持清晰的间距。字体固定为 SF Pro。基本字重为 SF Pro Semibold 到 Bold，关键词使用 SF Pro Heavy，行距 1.10，字母间距略微收紧。三行简短的文本格式为：[白色背景，黑色文本高亮：discipline] / beats / procrastination。其中“discipline”使用白色矩形高亮背景和黑色文本。整体留白充足，字体简洁有力。

Dan Koe 风格提示词泛化版（通用模板）

以下是一个通用英文 Prompt 模板，适用于各种 YouTube 缩略图生成场景：

Prompt（Generalized Version） Generate a 16:9 YouTube thumbnail. Black and white, high contrast, dark minimalist background with slight vignette. Place a head-and-shoulders close-up of a person on the right side [based on a reference photo]. The subject should have a serious or confident expression, lit with hard light to create strong shadows. The left 55% of the image is reserved for text. The text block is vertically centered and left-aligned within its area. Keep the text area max width under 46% of the full image. Leave negative space between the face and the text. Use modern sans-serif fonts (e.g., SF Pro or similar). Three short lines of text, with a keyword highlighted using a white rectangle with black text, no shadow. Maintain clean spacing, high readability, and a balanced composition. Example format: [highlighted: KEYWORD] / your main message / supporting line

🈶 中文通用模板翻译

（适用于各种领域）

- 生成一张 16:9 的 YouTube 缩略图 - 黑白高对比风格，暗黑极简背景，轻微暗角 - 画面右侧放置人物半身照（可基于参考图） - 人物应表情坚定或冷静，用硬光照射，制造强烈明暗对比 - 左侧 55% 空间用于放置文字，整体垂直居中，每行文字左对齐 - 文本块宽度不超过画面总宽的 46%，人像与文字之间保持留白 - 使用现代无衬线字体（推荐 SF Pro 或类似字体） - 三行简短文字，突出一个关键词（使用白底黑字矩形块，无阴影） - 保持整体清晰、简洁、阅读性强、构图平衡 - 示例格式： [高亮关键词] / 你的主要信息 / 支撑语句

关键词适配（按不同内容主题）